yök Casa + Cultura “…a new place that hasn’t lost its identity.”

Everything started on the year of 2012 when I was developing a project called Eco Mobile Tour, a video platform specialized in ecological and sustainable tourism in Barcelona. During that period, I was searching for collaborators, future partners and sponsors to launch myself as an entrepreneur. On my quest, I found a very interesting project called R3project by Petz Scholtus, an apartment renovation based on the 5Rs of eco design: Reuse | Reduce | Recycle | Restore | Respect.

When we met to talk about our projects, I asked her if I could make a video about R3project and add it to my video platform. Surprisingly, she was working with another partner called Mari on a new bigger project.  When I heard about the subject,  a Catalan Modernism building transformed in an eco tourist apartments, I agreed to make a video about it, with total creative freedom.

First time there with my camera, even knowing that I was not alone, it was a bit creepy. A grey place without a living thing, full of shadows, abandoned for a decade. Each step forward inside made me wonder who lived there before, what kind of people would they be.


In the beginning it was definitely very spooky to be inside but as soon as I started to film it, I became a part of it.  On that day, I also met by chance the photographer who was going to be one of the protagonists of my film, Benjamin Bjulve. My first impression of him, was that he would fit much more on that place than me. Later Petz told me he loved abandoned places and it was not his first time there. Benjamin has a big passion for old things, his place looks like a museum. Everything she said made sense the first time I met him.


I never wanted to show any people on my film and my intention was always to focus on the filmed space itself. Build it as a central character in order to viewers empathize with.

The initial idea was to make a documentary where I would capture all the moments of the transformation and with that, build a visual narrative contrasting with the ambient sounds. The silence of the empty place with the noise of the constructors putting down the walls, the old versus the new, the abandoned and the inhabited.


When editing all the footage, I came up with a very experimental version of what the film would be. I was going in a direction where I felt a bit lost, every time I watched it, I wasn’t feeling anything and I realized that my previous ideas were not working at all. I needed to add something more to create an empathy with the viewer, something that would trigger a certain curiosity to visit or to know more about this place.


I showed the experimental version to Petz and told her about all my thoughts which led me to do that piece. I asked her if she could advise someone I could interview to give me more insight and maybe even to make part of the film. After mentioning some names, we agreed Benjamin would be the right person for it. He was not directly involved with yök and he was one of the few who spent more time inside, exploring each centimeter and each corner of the building, capturing with his photo camera how the light defined the immensity of the space.


After interviewing Benjamin for about one hour came the difficult part. To build my script, I had to exclude a lot of interesting and funny things he had mentioned. For example, when he started to develop his passion for photography, was during his honeymoon in Paris, he was more interested on making photos of other things than his wife and him. When he was photographing yök, he would spend hours there without noticing the time passing by, even falling asleep there once.


Almost every time when making a film you have to sacrifice scenes you like, in order to be composed as an “all” and not just made by pretty shots which don’t bring anything more than what you are seeing or hearing.

When I finally finished the script, I had to go back to yök and film what was missing, Benjamin’s direct contact with his pictures and the last shot of hanging the photo on the wall. With that I knew I could end without loosing its mysterious side, where after seeing it, the viewer would have the urge to see more.

It was definitely a very good and challenging experience.

Thank you Petz and Mari for giving me this opportunity and to all the people who helped me to make this film.

Photos by Benjamin Bjulve
Visit yök Casa + Cultura

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Monkey town 5 – Journey of the senses

A few days ago, I had the opportunity to experience Monkey town 5, a legendary New York City event of video art and gastronomy installation. Barcelona was its first european stage, and I was quite thrilled to be present in such an artistic event.


When I arrived, a warm welcoming was given by the founder Montgomery Knott, which introduce all the people on the atmosphere which they were about to enter.
A massive 7m x 7m cube was waiting for us to sit inside and watch a two hour multi-screen video program, dining on 4 course menu.
The journey started as soon has we entered the large room where the cube was. The first screened video was very linked with the event which instantly trigger my attention. The rest were nothing special, taking one or two which pleased my eye and helped on turning this experience quite rewarding.

Getting ready for a new #experience #monkeytown5 #Barcelona #bcn #art #videoart #gastronomy #music #catalunya #pedroazevedodias

A photo posted by Pedro Azevedo Dias (@pedroazevedodias) on

Regarding the food, all the dishes were quite tasty and well prepared by the chef Sergi de Meià. The first dish was, a good combination of fresh vegetables, herbs, flowers, beetroot and cauliflower cream. Followed by pumpkin a la Morisca, a very tasteful dish from the 18th century. The third one, was catalan seafood rice, which in my opinion, despite of being good it was the less rich for a gastronomic experience. To end the menu, a desert of chocolate and sweet fruits was served to culminate in a very pleasant and satisfying diner.

In between food, video and loads of information, the performer RAFT (Pat Noecker) comes into scene giving a kind of fresh breeze to the happening. Exploring the potential of crowd-sourced sound collage, using loopers and electronics through his cell phone, creates in real time the soundtrack of “Le Révélateur” an experimental narrative film from 1968, directed by Philippe Garrel. Indeed, A great performance by this U.S Cellphonist artist which presented the audience with something innovative.

When I got out of the cube, I felt enchanted and my mind couldn’t stop assimilating all the information received during all the experience, perhaps the same felling when you just finish seeing a film from David Lynch.
Monkey town 5, is definitely a journey of the senses and I totally recommend it to everyone.

Antarctica: a year on ice – Documentary

“Fascinating… dazzling arctic vistas and otherworldly sights…vividly depicts a way of life that most of us, fortunately or not, will never get to experience.”
Frank Scheck, The Hollywood Reporter


Last weekend I had the opportunity to see a documentary about the earth’s southernmost continent, “Antarctica: a year on ice” from the director Anthony Powell.
It took ten years to be filmed and what attracted me to see it, was the fact which Powell, an independent filmmaker from New Zealand, used machinery build by himself to make stunning time-lapses on the the coldest, driest, and windiest place in the world.
There are no permanent human residents, only from 1,000 to 5,000 people reside throughout the year at the research stations scattered across the continent. Several are the factors which don´t make it a very inviting place to visit, work or live, but to witness the Aurora Borealis, diamond dust and sun dogs must be a very rewarding experience.
Antarctica: a year on ice, is definitely a great journey for the most curious minds about this harsh continent.

Antarctica: A Year On Ice International Trailer from Anthony Powell on Vimeo.

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Reborn and Plug in

After being in a total absence and holding my breath till almost fading away in the “Matrix”,
I decided to keep feeding this blog with more digital content.
From now on, the ones who will follow Zgenesis, will be lured with some of my working projects and themes that attract me the most.
ArtArchitectureDigital MediaPhotographyGastronomyFilmMusic
and much more will be shared here.
Just plug in and wait for it!

What the best education systems are doing right?

In South Korea and Finland, it’s not about finding the “right” school.


Fifty years ago, both South Korea and Finland had terrible education systems. Finland was at risk of becoming the economic stepchild of Europe. South Korea was ravaged by civil war. Yet over the past half century, both South Korea and Finland have turned their schools around — and now both countries are hailed internationally for their extremely high educational outcomes. What can other countries learn from these two successful, but diametrically opposed, educational models? Here’s an overview of what South Korea and Finland are doing right.

Click here to read more

Via Ideas Ted

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How sampling transformed music by Mark Ronson on TED talks

Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson.

Sampling isn’t about “hijacking nostalgia wholesale,” says Mark Ronson. It’s about inserting yourself into the narrative of a song while also pushing that story forward. In this mind-blowingly original talk, watch the DJ scramble 15 TED Talks into an audio-visual omelette, and trace the evolution of “La Di Da Di,” Doug E. Fresh and Slick Rick’s 1984 hit that has been reimagined for every generation since.

read more…

Via TED talks

Imagine to build your own racing track

Kia builds a mobile racing app that goes viral.


Take a look to this game from KIA, where they promote their very first sports car, it’s called “GT RIDE” and is based on a mobile app that allows you to create amazing virtual race tracks in 3D.  You just have to move your mobile device around through the air. As technology advances rapidly, developers, artists and engineers develop more and more incredible and amazing experiences for the “user” which increases their  interactivity and this mobile racing app its great prove of it.

Check it here.

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Mr. Marty is Back – The Wolf of Wall Street

Check Out the Trailer That Was Just Named the Best of the Year Wolf of Wall Street spot wins at Key Art Awards


This is it: the best trailer of the year. Or at least that’s the opinion of the top award show for advertising in the cinema, TV and video game industries.

2013′s Grand Key Art Award for audio/visual, the highest honor in The Hollywood Reporter’s Key Art Awards, has been bestowed on the trailer below for Martin Scorsese’s upcoming film, The Wolf of Wall Street.

Read more…

via adweek

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Can a toy robot teach kids computer programming?

Veterans from Apple and Google launch a crowdfunding campaign to find out

Veterans from Apple and Google launch a crowdfunding campaign to find out the verge

In late 2012, Vikas Gupta left his job as head of the consumer payments division at Google and set out to discover what he would do with the rest of his life. He’d recently had a daughter, and he knew his next venture would involve helping kids. Then he chanced across an article about Estonia, and how that country begins teaching programming to all children in first grade. He did a little research into the state of computer science education in America and was shocked to find how rare it was. So he set out to create a compelling way for children as young as four or five to start learning basic coding concepts.

Read more…

via Theverge

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The Mobile Storytelling by Candice Faktor

“People say teens don’t read…I have some evidence to suggest completely otherwise,” says Candice Faktor

Wattpad has revolutionized the way novels are created and consumed. 

As a social platform, Wattpad offers writers an outlet to share their voice and have their stories resonate with a larger community, while allowing global access through mobile devices.

A Future of StoryTelling Film. Produced by Melcher Media and Voyeur Films, directed by Alison Chernick


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