Monthly Archives: noviembre 2012

21 Types Of Social Content To Boost Your SEO

SEO-zgenesis

1.) The Manifesto

The Manifesto is the viral equivalent of preaching to the choir. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.

Example: Why I’m a Vegetarian, Dammit, an essay on a vegetarian recipe blog, received over 14,000 shares on StumbleUpon alone.

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Social media for creatives

I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients?

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The Long Tail

In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon forgotten. Then, a decade later, a strange thing happened. Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again.

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Mediactive – Media Literacy and Information

We are in a media-saturated age, more so all the time, and we need to find ways to use media to our — and our society’s — best advantage. Here a combination of website plus book and much more.

check it here…

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The Future of Digital Journalism

There is a framed movie poster sitting on a radiator in my office almost directly across from my desk. I can’t help but see it every day, all the time. It’s an original “one-sheet” (creases and all) that was used in theaters to promote All the President’s Men, the tale of Watergate, Richard Nixon, Bob Woodward and Carl Bernstein. I was a reporter for the University of Iowa student newspaper back then. It’s why I got into the news business — and probably why I’m still in it today.

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What would Google Do!?


Check the PowerPoint version of What Would Google Do? A Book by Jeff Jarvis.

[slideshare id=1008145&w=427&h=356&sc=no]

Is the iPad Really the Savior of the Newspaper Industry?

Even before the iPad was revealed, analysts, pundits and the publishing industry were already heralding the tablet as the platform that would save the industry from declining readership and dropping revenue.

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To Prepare for the Future, Skip the Present.

“…today’s obsession with saving newspapers has meant that, for the most part, media companies have failed to plan adequately for tomorrow’s digital future.”

By Edward Roussel

“Burn baby, burn.” These are the unforgettable words of a top-ranking Yellowstone National Park ecologist as fire ripped through the park’s forests in the summer of 1988. Read more…

The World’s most important trends with the Gapminder

[youtube http://www.youtube.com/watch?v=duGLdEzlIrs&w=560&h=315]
Download it here…