Category Archives: brand

Intention by Apple – Keep it simple Stupid “KISS”

How simplicity describes so weel a product!
Well done by Apple!! A great motion graphics video where simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.

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Social media for creatives

I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients?

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Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…


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