Category Archives: Digital Media

The power of online video

Our brains are “exquisitely wired” for the medium of video, Anderson says. And the potential reach is enormous. “Today, one person speaking can be seen by millions.”

Chris Anderson-Zgenesis

The rise of face-to-face communication
Toward the end of his talk, Chris speaks to the power of face-to-face communication and presentation. As he says, information often can be taken in faster by reading it. But there is a necessary depth and richness that is often missing. Part of the effectiveness of a presentation is the visual impact and the show and tell aspect of it, but there is more to it than that. “There’s a lot more being transferred than just words. It is in that nonverbal portion that there’s some serious magic. Somewhere hidden in the physical gestures, the vocal cadence, the facial expressions, the eye contact, the passion, and the kind of awkward British body language, the sense of how the audience are reacting…. There are hundreds of subconscious clues that go to how well you will understand and whether you are inspired.”

[youtube http://www.youtube.com/watch?v=COvrf6NoCog&w=560&h=315]

Read more…

See Chris_anderson talking on how web video powers global innovation.

Via TED

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First Music Video Created Using Real-Time MRI

Mixing art with medicine

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We have seen some works of art created using radiographic equipment before, but nothing that comes close to the amazing video below. A musician named Sivu had a music video created by director Adam Powell for his song “Better Man Than He” using only MRI images. It looks like real-time MRI techniques have been used to create the video, capturing movement of the vocal system in a single mid-sagittal imaging plane.

First Music Video Created Using Real-Time MRI-zgenesis

Real-time MRI is a relatively new technique that allows the live capture of images of moving objects and is being employed to study organs such as the heart, joint kinetics and complicated coordinated movements employed during speaking, swallowing and, as seen here, singing. Shooting the video required Sivu to lay in the scanner while repeatedly singing his song for 2-3 hours. It was created with the help of doctors Marc E. Miquel and Andrew David Scott at Barts hospital in London.

[vimeo http://www.vimeo.com/57444237 w=560&h=315]

On a related note, researchers at University of Southern California are currently studying how beatboxers produce the sounds of their music. We’re hoping that another MRI music video may come out of that project.

Sivu’s homepage: Sivu…

via medgadget

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INFLUENCERS

How trends and creativity become contagious today.

influencers-Film-zgenesis

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture.
“Influencers” belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.

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DIRECTORS’ NOTE

INFLUENCERS focuses on what is commonly referred to as “Lifestyle Culture or Influential Young Adults Market” in the areas of music, fashion, and entertainment.
The documentary does not pretend to offer an analysis of what is influence under all its forms (economic, political, environmental…).

What prompted us to put together this crossover project (film + online experience) was to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Obviously, trends are never the product of one individual but rather the result of factors that involve various people…

Jim-Morrison-influencers-zgenesis

Nelson-Mandela-influencers-zgenesis.png

We therefore set out to meet some of these industry insiders and pioneers
who, despite working in the background, literally define mainstream culture.

We asked them to share their views on:
How to define influence? What makes someone influent? What is the link between trends and influence? Are there places/events conducive to creative pollination?
They spontaneously shared their professional and personal experiences.

In the background, the documentary also explores an entire ecosystem of DIY (Do It Yourself) minded individuals whose passion is transforming Pop Culture.
Their creations have produced powerful independent media that became the main news source for many readers and creatives entrepreneurs around the world.

Gandi-influencers-zgenesis

Picasso-influencers-zgenesis

WHY NYC?

Influence is not specific to NYC, but if you had to pick one single city in the world to illustrate how trends propagate, New York is definitely the city that first comes to mind so it was an obvious choice for us.
In addition, it is the most cosmopolitan city in the world and it is the one that has best integrated the various cultures and talents coming from all over the globe.

We hope this short doc will resonate with the D.I.Y generation to which we belong.

EMOTION-LADEN SOUNDTRACK

We opted for a group of new artists whose immersive & soulful music seemed to translate how we felt emotionally vis-à-vis this project.
Influence being an abstract notion, we were able to translate it artistically using British sculptor Anthony Gromley’s statues as inspiration.

- Paul Rojanathara & Davis Johnson

Watch the full documentary.

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Advertisers Deploy, Optimize Video Content

“Nearly three-quarters of media executives say they make use of “owned media channels”

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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers — 92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website).

Read more…

Via emarketer

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Revelation – A Visual Poem

Inspiring and poetic moments captured in time.

[vimeo http://www.vimeo.com/57370112 w=500&h=213]

Revelation, a Visual Poem. from sebastien montaz-rosset on Vimeo.

“The heat and the softness of the sunshine
The peace and the rawness of the storms and the cold.
The motion and the rhythm and the ebb and the flow
Of the tides and the wind
Of this glorious weather all around”

Click here to know more about the film maker.

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Here at Home

A live web documentary about At Home, a major Canadian housing project that gave homes to 1,265 homeless people.

Here at Home-zgenesis-02

In 2007, the United Nations reprimanded Canada because of the extremely large numbers of homeless people in the country. A year later, the government gave $110 million to At Home, a major national housing project that is nothing less than a social experiment. A total of 1,265 homeless people were allocated homes, while a control group of 970 people only had access to previously existing facilities. This made it possible to carry out research into whether homeless people – who are plagued by unemployment and often mental problems and addiction – benefit from first having a home and then getting help.

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It turns current practice on its head, because usually people only get a home once other problems have been sorted out. The participants in At Home undergo intensive supervision by psychologists and social workers, and they are regularly interviewed by the researchers. And they’re also being followed by a film crew from the National Film Board of Canada. Their reportages will continue to appear on the attractively designed web platform Here at Home until 2013, when the experiment ends. To view the films, users click on colorful moons floating around five mother planets representing the participating cities of Vancouver, Winnipeg, Montreal, Toronto and Moncton. These are combined with the collected data to create a live web documentary on this huge and ambitious housing project.

Check the project…

Via IDFA DocLab

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Gaza / Sderot

“Life in spite of everything” is the motto of Gaza/Sderot.

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This impressive online documentary project reports on the day-to-day experiences of men, women and children on both sides of the Palestinian-Israeli border, in Gaza (Palestine) and Sderot (Israel): their lives and their survival on a daily basis. Over the course of two months, two two-minute films are being placed on the site each day. Under difficult living conditions and the threat of air attacks and bombings, people do keep on working, loving and dreaming. Life in spite of everything.

In order to document this will to live, short chronicles (2 minutes each) will be shot by both Israeli and Palestinian teams, day after day for two months. These short stories will follow six characters from Gaza and six from Sderot. In this way, we will have a new story of each character every week, and the viewer will be able to follow them intimately for 10 weeks. The stories will be aired via the Internet and users will have a personal, interactive and non-linear access to these contents on the site ARTE France which will include the videos, blogs, forums, links etc.

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Gaza Sderot is an original project broadcast by Arte.tv, the official site of ARTE, the French-German cultural television station, in coproduction with an Israeli team – Alma Films/Trabelsi Productions in cooperation with The Sapir College in Sderot, a Palestinian team – Ramattan Studios, a French documentary production company – Bo Travail ! and an interactive production company Upian.com.

On Saturday, October 25th, Gaza Sderot won the “Prix Europa” which took place in Berlin.

Check the project…

via IDFA Doclab

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Interactive documentary & education: a field to explore (I)

1. Viewing (observer) 2. Learning (student) 3. Playing (player) 4. Sharing (interactor)

Interactive documentary and education a field to explore-zgenesis

One of the essential premises of the traditional documentary is the desire to organise a story that is both informative and entertaining. And, in this sense, the interactive format should continue with the tradition to try to offer similar experiences that mix a recreational (entertainment) proposal with an educational one (knowledge), in the most efficient, original and attractive possible way. And this is mainly possible thanks to the combination of different navigational and interactive modalities, which enable a multiple exchange between the work and the interactor.

Firstly, navigating and visiting different proposals and structuring the content (information and knowledge) means the use of strategies and resources of the games. This way, from the structure of the interactive, and through the navigation modalities, the user, in a certain sense, “plays” with the possibilities offered by the work and can satisfy their first necessity: amusement and entertainment.

Secondly, this strategy close to the game experience usually gives the user a sensation of deep immersion and stops their learning from being boring and that their need of being informed or need or learning ends up fading. Therefore, the didactic proposal offered is attractive and dynamic, beyond that present in most classical hypertexts.

Already at this stage, the interactor “learns through playing” and once they have “learnt the lesson” in a fun, original and light-hearted way, they can share it with other interactors, in real time or whenever they deem it appropriate.

Read more…

Part II – Interactive documentary & education: a field to explore (II)
Part III – Interactive documentary & education: a field to explore (III)

via idocs

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5 Future Technology Innovations from IBM

Sight – Hearing – Smell – Touch – Taste

[youtube http://www.youtube.com/watch?v=wXkfrBJqVcQ?rel=0&w=560&h=315]

In 5 years, computers will hear what matters. Hearing systems of the future will be trained by ‘listening’ to sounds and will use this input to start detecting patterns and building models to decompose sounds. Machines will be used to predict when a tree might fall or to translate “baby talk” so parents understand if a baby’s fussing indicates hunger, tiredness or pain.

- Sight
[youtube http://www.youtube.com/watch?v=YwfJVwknvRo?rel=0&w=560&h=315]

- Hearing
[youtube http://www.youtube.com/watch?v=-oKfWIgDTFs?rel=0&w=560&h=315]

- Smell
[youtube http://www.youtube.com/watch?v=RYkSvNKdyBM?rel=0&w=560&h=315]

- Touch
[youtube http://www.youtube.com/watch?v=Gg3tmZrwbDs?rel=0&w=560&h=315]

- Taste
[youtube http://www.youtube.com/watch?v=DNz23XXLa1E?rel=0&w=560&h=315]

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Collapsus – Transmedia Film

A great combination of animation, interactive fiction, and documentary film.

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Collapsus tells a story about how the impending energy crisis affects ten young people, while international powers battle with political dissension and a fearful population during transition from Fossil fuel to alternative fuels. Set in the near future, Collapsus was initialized to raise awareness of the global issue of peak oil.

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The project combines Video blogging, interactive maps, fictional newscasts, live action footage, and animation to immerse the player in the narrative. A great example of Transmedia storytelling, it requires the player to access and assess additional information and make decisions about the world’s energy production at both a national and global scale.

Check the project here…

All information regarding Collapsus and its development is offered in the online presskit, including a walk-through by Tommy Pallotta.

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