Category Archives: Digital Strategies

Sound Ecology – Web Doc

“web doc puts noise pollution in perspective: Sonic trash or treasure?”

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It’s hard for us to all agree on what sounds good. “Montreal must manage its ‘sonic trash”, reads a slogan that unites the Saint-Lambert Citizens Against Noise Pollution. The suburban group opposes the not-always-dulcet tones that emanate all summer from Parc Jean-Drapeau, home to the thunderous roar of F1 racing and the heartbeat of festival life in Montreal.

“Cities are the most polluted soundscapes, and this raises public health issues. Urban soundscapes are also diverse, lively and stimulating,” says Hugues Sweeney, a director and advisor for Écologie sonore, a new French-language web documentary by the NFB that exposes the scale of noise pollution, explores many perspectives on it and invites us to fine-tune our senses.
“There are no regulations at the provincial or national level around sound pollution, only municipal laws that prohibit rowdiness after 11 p.m. and ban clubs from being situated in proximity to residents,” says Sweeney.


The interactive website, made by a formidable team that includes artistic director Nicolas Saint-Cyr, sound designer Freeworm (Vincent Letellier of The National Parcs), videographer Alexandra Guité and environmental researcher Mathieu Régnier, takes visitors on an immersive tour of four soundscapes – city, suburb, nature and, finally, hermitage.

“We live in an image-driven culture, but sound and music make up our identities. Sound is emotive: It’s language, and forms our identity. This project was a way to discuss and make public this topic – a pretext for a social discussion around sound and noise pollution.”

It also explains why this online project aims to refine how we listen. Take this “ear clearing” exercise, as Sweeney calls it, for an example:
“Leave your home. Stand still for five minutes. Listen. Then, on sheet of paper, write down everything you heard. Our soundscape is one of the best descriptors of our time, place and culture.”

Read more here…

Check the project here…

via Hour Community

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A strategic year for 2013

Multimedia strategy: Three steps to take now to best prepare yourself for later

A strategic year for 2013-zgenesis

I am wrapping up my Strategic Management course this week and I have been thinking a lot lately about how it relates to the digital space and more particularly to multimedia development. Strategy involves a great deal of theories and frameworks, but how do you unpack those high-level concepts in order to be left with something actionable? We certainly need more strategy in our field, as I feel like we are always reacting from the past rather than strategizing for the future. Here’s my take at it – I’d love to hear your thoughts!

Strategy is still a relatively new field, as some of the original frameworks were developed in the 60s and 70s. Today, nearly all companies either hire outside consultants to perform strategic analysis of the firm and industry, or hire employees for positions such as business development. Simply put, strategy is how a firm attempts to beat competition and win in its industry. The strategic decisions made always have trade-offs, but these trade-offs are the key to potential competitive advantage.

Step 1: If debating whether to start a new company or enter a market, use the Five Forces framework


When examining an industry, analyze each “force” that affects the market. If they are low, there is high probability for success and vice-versa.

For example, strategists consider each force in the PC industry to be quite high because tablets and mobile devices are strong substitutes for the PC, the barriers to entry are low for PC development since components are standardized and you can distribute your product free via the Web, and there is high bargaining power for suppliers due to the powerful brands like Microsoft dominating the space. Thus, they argue that it would be unwise to enter the PC market.

Exercise: Try testing this framework out on the multimedia sector – are the forces high or low?

read more here…

via innovative interactivity by Tracy Boyer Clark

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Start to create great video content and define your Strategies on Youtube

The third Creator Playbook is out now!!!
Start to create great video content and define your Strategies on Youtube

The Creator Playbook is not a collection of rules or guaranteed ‘tricks’ to get more views. Instead, it presents best practices, optimization tips, and suggested strategies for building audience and engagement on YouTube. We’ve tried to frame our suggestions and tips to encourage a variety of uses and to encourage creators to innovate and develop their own approach.


The Creator Playbook is structured into three sections: Programming, Optimization, and Community. Each section presents several optimizations or strategies for building engaged audiences on YouTube. These best practices are explained in stages to help you understand each point and guide you through taking action.

Download it here…

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Fusion of technology and historical tradition

From the fusion of technology and historical tradition is born an innovative way to promote Portugal abroad and provide cultural content to visitors. More than 16.000 people already scan it and read this QR code. Once again the Creative Agency MSTF Partners made a very nice work.


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Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…


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