Category Archives: video marketing

The power of online video

Our brains are “exquisitely wired” for the medium of video, Anderson says. And the potential reach is enormous. “Today, one person speaking can be seen by millions.”

Chris Anderson-Zgenesis

The rise of face-to-face communication
Toward the end of his talk, Chris speaks to the power of face-to-face communication and presentation. As he says, information often can be taken in faster by reading it. But there is a necessary depth and richness that is often missing. Part of the effectiveness of a presentation is the visual impact and the show and tell aspect of it, but there is more to it than that. “There’s a lot more being transferred than just words. It is in that nonverbal portion that there’s some serious magic. Somewhere hidden in the physical gestures, the vocal cadence, the facial expressions, the eye contact, the passion, and the kind of awkward British body language, the sense of how the audience are reacting…. There are hundreds of subconscious clues that go to how well you will understand and whether you are inspired.”

[youtube http://www.youtube.com/watch?v=COvrf6NoCog&w=560&h=315]

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See Chris_anderson talking on how web video powers global innovation.

Via TED

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Advertisers Deploy, Optimize Video Content

“Nearly three-quarters of media executives say they make use of “owned media channels”

youtube_Advertisers Deploy, Optimize Video Content_zgenesis_on line video

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers — 92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website).

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Via emarketer

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Rewind YouTube Style 2012

The era of video its here to stay!
2013 it will be the next step.

Rewind YouTube Style 2012-zgenesis

Rewind YouTube Style 2012 is the latest iteration of YouTube’s #Rewind video. It’s a condensed look at what videos the world watched most on the world’s most-watched online video sharing platform over the past 12 months.

[youtube http://www.youtube.com/watch?v=iCkYw3cRwLo?rel=0&w=560&h=315]

The 2011 version of #Rewind was straightforward. But this year the producers that be at YouTube forewent a simple series of clips for their year-end vid in favor of a 4:15 music video that packs in a wide variety of freshly-shot action. That action is set to the beat and lyrics of a Gangnam Style / Call Me Maybe mashup and stars some of the most famous online video personalities on the planet, who coarsely reenact the top 10 videos with the highest view counts of 2012.

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via Tubefilter

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How To Use Video Marketing to Attract More Clients

It is estimated that 123 million people watched 7 billion or more videos on the Internet last year alone.

How To Use Video Marketing to Attract More Clients-zgenesis

Video marketing can be a very powerful tool in the hands of business owners, professionals, and entrepreneurs alike. It seems that it is easier to watch and listen to a video than it is to sit and read through text.

Think about it, how many times are you spurred to take action and purchase a product because you saw a commercial on TV? The odds are that you have received more exposure to the products or services you have taken advantage of by watching an ad than by any kind of print media.

Video marketing helps you to get closer to the people you are targeting as potential customers or clients and it helps to build relationships better too. When you place a video featuring yourself or another member of your company on your website, you will be able to portray not only the identity of your business, but also the personality of it as well. Video let you speak directly to your potential customers or clients and allows them to get the feeling that they know and can trust you.

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via Lighthouse Internet Marketing

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Start to create great video content and define your Strategies on Youtube

The third Creator Playbook is out now!!!
Start to create great video content and define your Strategies on Youtube

The Creator Playbook is not a collection of rules or guaranteed ‘tricks’ to get more views. Instead, it presents best practices, optimization tips, and suggested strategies for building audience and engagement on YouTube. We’ve tried to frame our suggestions and tips to encourage a variety of uses and to encourage creators to innovate and develop their own approach.

[youtube http://www.youtube.com/watch?v=qiXHCZvYZhM&w=560&h=315]

The Creator Playbook is structured into three sections: Programming, Optimization, and Community. Each section presents several optimizations or strategies for building engaged audiences on YouTube. These best practices are explained in stages to help you understand each point and guide you through taking action.

Download it here…

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The World of Social Media


[youtube http://www.youtube.com/watch?v=H61WvxOm1AM?rel=0&w=580&h=316]
This video infographic shows all the latest facts & figures about social media.

Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…

[youtube http://www.youtube.com/watch?v=QMv8g8CO4cQ?rel=0&w=560&h=315]

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