Tag Archives: Advertising

Advertisers Deploy, Optimize Video Content

“Nearly three-quarters of media executives say they make use of “owned media channels”

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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers — 92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website).

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Via emarketer

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How To Use Video Marketing to Attract More Clients

It is estimated that 123 million people watched 7 billion or more videos on the Internet last year alone.

How To Use Video Marketing to Attract More Clients-zgenesis

Video marketing can be a very powerful tool in the hands of business owners, professionals, and entrepreneurs alike. It seems that it is easier to watch and listen to a video than it is to sit and read through text.

Think about it, how many times are you spurred to take action and purchase a product because you saw a commercial on TV? The odds are that you have received more exposure to the products or services you have taken advantage of by watching an ad than by any kind of print media.

Video marketing helps you to get closer to the people you are targeting as potential customers or clients and it helps to build relationships better too. When you place a video featuring yourself or another member of your company on your website, you will be able to portray not only the identity of your business, but also the personality of it as well. Video let you speak directly to your potential customers or clients and allows them to get the feeling that they know and can trust you.

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via Lighthouse Internet Marketing

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21 Types Of Social Content To Boost Your SEO

SEO-zgenesis

1.) The Manifesto

The Manifesto is the viral equivalent of preaching to the choir. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.

Example: Why I’m a Vegetarian, Dammit, an essay on a vegetarian recipe blog, received over 14,000 shares on StumbleUpon alone.

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Social media for creatives

I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients?

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Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…

[youtube http://www.youtube.com/watch?v=QMv8g8CO4cQ?rel=0&w=560&h=315]

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