Tag Archives: branding

Social media for creatives

I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients?

Read more…

Tagged , , , , , , , ,

Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…

[youtube http://www.youtube.com/watch?v=QMv8g8CO4cQ?rel=0&w=560&h=315]

Tagged , , , , , , , , , , , ,