It is estimated that 123 million people watched 7 billion or more videos on the Internet last year alone.
Video marketing can be a very powerful tool in the hands of business owners, professionals, and entrepreneurs alike. It seems that it is easier to watch and listen to a video than it is to sit and read through text.
Think about it, how many times are you spurred to take action and purchase a product because you saw a commercial on TV? The odds are that you have received more exposure to the products or services you have taken advantage of by watching an ad than by any kind of print media.
Video marketing helps you to get closer to the people you are targeting as potential customers or clients and it helps to build relationships better too. When you place a video featuring yourself or another member of your company on your website, you will be able to portray not only the identity of your business, but also the personality of it as well. Video let you speak directly to your potential customers or clients and allows them to get the feeling that they know and can trust you.