Tag Archives: business

Advertisers Deploy, Optimize Video Content

“Nearly three-quarters of media executives say they make use of “owned media channels”

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Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers — 92.4% of media executives surveyed said they used it—there is clearly appetite for less interruptive online video advertising as well. Nearly three-quarters said they had distributed brand videos through owned media channels such as a brand website or social media account. And just under half had worked with native advertising, in which online brand videos are treated as standalone content in partnership with a publisher site (e.g., a sponsored story on Facebook or a sponsored post on a website).

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Via emarketer

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What Social Media trends are hatching for 2013

The Can’t-Miss Social Media Trends For 2013
What Social Media trends are hatching for 2013
Will Facebook continue its reign atop the social hierarchy? Will businesses get better returns on their social media investment? Will your CEO finally learn to tweet? Here’s a look at the biggest social media trends set to unfold in the year ahead.
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[Image: Flickr user Len Burgess]

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21 Types Of Social Content To Boost Your SEO

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1.) The Manifesto

The Manifesto is the viral equivalent of preaching to the choir. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.

Example: Why I’m a Vegetarian, Dammit, an essay on a vegetarian recipe blog, received over 14,000 shares on StumbleUpon alone.

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Social media for creatives

I’m amazed at companies, especially marketing firms, that stop their social media. It’s usually a blog that hasn’t been updated in a year or the proud display of fans numbering less than ten, eight of them being employees at that firm. What does that tell potential clients?

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