Tag Archives: zgenesis

Water Light Graffiti

The “Water Light Graffiti” by Antonin Fourneau is a surface made of thousands of LED illuminated by the contact of water. You can use a paintbrush, a water atomizer, your fingers or anything damp to sketch a brightness message or just to draw. Water Light Graffiti by Antonin Fourneau is a wall for ephemeral messages in the urban space without deterioration. A wall to communicate and share magically in the city.
Click here for more pictures and details on Digitalarti

[vimeo http://www.vimeo.com/47095462 w=560&h=315]

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Viral Marketing = Low Cost Advertising

Nike has just done it again. During the UEFA Euro 2012 soccer final, the company aired a TV spot in which promising talent take to the field against soccer superstars, claiming “My Time Is Now”. Read more…

[youtube http://www.youtube.com/watch?v=QMv8g8CO4cQ?rel=0&w=560&h=315]

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QR codes VS Consumers

QRCode

Gaining access to discounts is the primary reason consumers want to scan QR codes Read more…

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The mobile takeover


Interesting article about the new mobile generation and how its going to effect your business.
The mobile takeover

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The three little pigs and the media in the century XXI

[youtube http://www.youtube.com/watch?v=vDGrfhJH1P4&w=560&h=315]
Great Video from The Guardian, exploring and showing the power of new media in their brand new adervtisement

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